The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
adventure movies
Agency: ambience publicis india / mumbai
Client: Planet M Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Shelf
Agency: BBDO Atlanta / Atlanta
Client: Campbell's Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Ambulance
Agency: BBDO Atlanta / Atlanta
Client: High Country / Polartec Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Aquaman
Agency: Bensimon Byrne / Toronto
Client: Silver Snail Comics Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hunting Bouquet"
Agency: BPN / Portland
Client: Columbia Sportswear Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Food Chain
Agency: Carmichael Lynch / Minneapolis
Client: Rapala Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Windows
Agency: Naga DDB Malaysia / Kuala Lumpur
Client: Malaysia Tourism Promotion Board Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Larry Bird - POP
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Distant Replays Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Aliens
Agency: McKinney + Silver / Raleigh
Client: Segway Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Jumbled Letters
Agency: Ogilvy & Mather Advertising / Bangalore
Client: IBM Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
My Dad read The Economist
Agency: Ogilvy & Mather Advertising / Singapore
Client: The Economist Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Crucifix
Agency: Saatchi & Saatchi / London
Client: Coco de Mer Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Stairs
Agency: TBWA\Shanghai / Shanghai
Client: adidas China Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Toybox
Agency: TBWA\Singapore / Singapore
Client: BMW Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Wet Spot
Agency: TBWA\Singapore / Singapore
Client: Pinedale Trading Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Desert Rats
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
7th Marines
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
OHAYO PLAYERS
Agency: Bascule / Tokyo
Client: Tanaka Garden Category: Brand Gaming / Brand Gaming - Websites
West Flower Garden
Agency: deepblue networks / Hamburg
Client: Reemtsma Cigarettenfabriken Category: Brand Gaming / Brand Gaming - Websites
The lost wheat
Agency: Grupo W / Saltillo
Client: Bimbo Category: Brand Gaming / Brand Gaming - Websites
Real Madrid en Mahou game
Agency: herraiz soto & co / barcelona
Client: Mahou Category: Brand Gaming / Brand Gaming - Websites
Who killed JFK?
Agency: herraiz soto & co / barcelona
Client: Mahou Category: Brand Gaming / Brand Gaming - Websites
Earn Your Stripes Website
Agency: magneticNorth / Manchester
Client: Kellogg's Frosties Category: Brand Gaming / Brand Gaming - Websites
InuYasha: Demon Tournament
Agency: Pop & Co. / New York
Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites
Mr. PicassoHead
Agency: Ruder Finn Interactive / New York
Client: Ruder Finn Interactive Category: Brand Gaming / Brand Gaming - Websites
Nesquik Jungle Adventure
Agency: Zentropy Partners / London
Client: Nesquik Category: Brand Gaming / Brand Gaming - Websites
SOCOM II: U.S. Navy SEALs
Agency: Zugara / Los Angeles
Client: Sony Computer Entertainment America Category: Brand Gaming / Brand Gaming - Websites
Openings
Agency: la comunidad / Miami Beach
Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity
Nick robot 1, Nick robot 4, Nick robot 2, Nick robot 5, Nick robot 3
Agency: Lobo / São Paulo
Client: Nickelodeon MTV Category: Broadcast Design / Broadcast Design: Network Identity
Dumped
Agency: Banks Hoggins O'Shea FCB / London
Client: Beiersdorf/Nivea for Men Category: Consumer Radio / Consumer Radio: Single
Happy
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Radio / Consumer Radio: Single
Next Day Carpet Installer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Way Too Much Cologne Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Father
Agency: DeVito/Verdi / New York
Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Skiing
Agency: DeVito/Verdi / New York
Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Amusement Park
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Road Trip
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Golf
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Weasel
Agency: Fitzgerald + Co. / Atlanta
Client: Durex Category: Consumer Radio / Consumer Radio: Single
'Heart Plus'
Agency: Marketforce / WEST PERTH
Client: Peters & Brownes Group Category: Consumer Radio / Consumer Radio: Single
Gargle
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Standard Bank - Homeloans Category: Consumer Radio / Consumer Radio: Single
Machine
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Hansaplast Category: Consumer Radio / Consumer Radio: Single
Airport Workout
Agency: WONGDOODY / Seattle
Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Single
Marsianer - Message from Mars
Agency: Jung von Matt AG / Hamburg
Client: SciFi Channel Category: Consumer Radio / Consumer Radio: Single
Mouth
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Category: Outdoor / Outdoor: Single
Fiona Hewitt
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Single
Greg Clarke
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Single
Award:
2004 Advertising Merit Award
Agency:
ambience publicis india / mumbai
Client:
Planet M
Title:
adventure movies
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04286A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Campbell's
Title:
Shelf
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04287A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
High Country / Polartec
Title:
Ambulance
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04288A
Award:
2004 Advertising Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
Silver Snail Comics
Title:
Aquaman
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04289A
Award:
2004 Advertising Merit Award
Agency:
BPN / Portland
Client:
Columbia Sportswear
Title:
Hunting Bouquet"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04290A
Award:
2004 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Rapala
Title:
Food Chain
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04291A
Award:
2004 Advertising Merit Award
Agency:
Naga DDB Malaysia / Kuala Lumpur
Client:
Malaysia Tourism Promotion Board
Title:
Windows
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04292A
Award:
2004 Advertising Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Distant Replays
Title:
Larry Bird - POP
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04293A
Award:
2004 Advertising Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Segway
Title:
Aliens
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04294A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Bangalore
Client:
IBM
Title:
Jumbled Letters
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04296A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Singapore
Client:
The Economist
Title:
My Dad read The Economist
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04297A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Coco de Mer
Title:
Crucifix
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04298A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Shanghai / Shanghai
Client:
adidas China
Title:
Stairs
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04299A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
BMW Asia
Title:
Toybox
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04300A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
Pinedale Trading
Title:
Wet Spot
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04301A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
Sphere
Title:
Desert Rats
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04302A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
Sphere
Title:
7th Marines
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04303A
Award:
2004 Interactive Merit Award
Agency:
Bascule / Tokyo
Client:
Tanaka Garden
Title:
OHAYO PLAYERS
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04207N
Award:
2004 Interactive Merit Award
Agency:
deepblue networks / Hamburg
Client:
Reemtsma Cigarettenfabriken
Title:
West Flower Garden
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04208N
Award:
2004 Interactive Merit Award
Agency:
Grupo W / Saltillo
Client:
Bimbo
Title:
The lost wheat
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04209N
Award:
2004 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
Mahou
Title:
Real Madrid en Mahou game
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04210N
Award:
2004 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
Mahou
Title:
Who killed JFK?
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04211N
Award:
2004 Interactive Merit Award
Agency:
magneticNorth / Manchester
Client:
Kellogg's Frosties
Title:
Earn Your Stripes Website
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04212N
Award:
2004 Interactive Merit Award
Agency:
Pop & Co. / New York
Client:
Cartoon Network
Title:
InuYasha: Demon Tournament
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04213N
Award:
2004 Interactive Merit Award
Agency:
Ruder Finn Interactive / New York
Client:
Ruder Finn Interactive
Title:
Mr. PicassoHead
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04214N
Award:
2004 Interactive Merit Award
Agency:
Zentropy Partners / London
Client:
Nesquik
Title:
Nesquik Jungle Adventure
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04216N
Award:
2004 Interactive Merit Award
Agency:
Zugara / Los Angeles
Client:
Sony Computer Entertainment America
Title:
SOCOM II: U.S. Navy SEALs
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04217N
Award:
2004 Design Merit Award
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Openings
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
04179D
Award:
2004 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Nickelodeon MTV
Title:
Nick robot 1, Nick robot 4, Nick robot 2, Nick robot 5, Nick robot 3
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
04180D
Award:
2004 Advertising Merit Award
Agency:
Banks Hoggins O'Shea FCB / London
Client:
Beiersdorf/Nivea for Men
Title:
Dumped
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04412A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Happy
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04413A
Award:
2004 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Next Day Carpet Installer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04414A
Award:
2004 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Way Too Much Cologne Wearer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04415A
Award:
2004 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Mount Sinai
Title:
Father
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04416A
Award:
2004 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Mount Sinai
Title:
Skiing
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04417A
Award:
2004 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Amusement Park
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04418A
Award:
2004 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Road Trip
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04419A
Award:
2004 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Golf
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04420A
Award:
2004 Advertising Merit Award
Agency:
Fitzgerald + Co. / Atlanta
Client:
Durex
Title:
Weasel
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04421A
Award:
2004 Advertising Merit Award
Agency:
Marketforce / WEST PERTH
Client:
Peters & Brownes Group
Title:
'Heart Plus'
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04422A
Award:
2004 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Standard Bank - Homeloans
Title:
Gargle
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04423A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Hansaplast
Title:
Machine
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04424A
Award:
2004 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Alaska Airlines
Title:
Airport Workout
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04425A
Award:
2004 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
SciFi Channel
Title:
Marsianer - Message from Mars
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04427A
Award:
2004 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Guinness
Title:
Mouth
Category:
Outdoor / Outdoor: Single
Annual ID:
04235A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Cutaway
Category:
Outdoor / Outdoor: Single
Annual ID:
04236A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Fiona Hewitt
Category:
Outdoor / Outdoor: Single
Annual ID:
04237A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Eddie Guy
Category:
Outdoor / Outdoor: Single
Annual ID:
04238A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Greg Clarke
Category:
Outdoor / Outdoor: Single
Annual ID:
04239A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Ouch Plasters
Title:
Hook
Category:
Outdoor / Outdoor: Single
Annual ID:
04240A
